A 6-year-old
boy offered the doll cigarettes and said: "Honey, have some
smokes. Do you like smokes? I like smokes."
Parents who
watched from behind a one-way mirror were surprised by their
children's choices, said study co-author Madeline Dalton of
Dartmouth Medical School.
"It's a very
humbling experience to be a parent and see your children mimic
your behaviors," she said.
The study
suggests that prevention efforts should target younger children,
Dalton said. It was published Monday in the September issue of
Archives of Pediatrics & Adolescent Medicine.
The study
included 120 children, ages 2 to 6. An adult researcher led a
standardized play activity in which each child, acting as a
Barbie or Ken doll, shopped for a visiting friend. A store
stocked with 133 miniature items gave the children choices
including meat, fruit, vegetables, snacks, nonalcoholic drinks,
cigarettes, beer and wine.
The children
could "buy" anything they wanted by filling a small grocery cart
and taking it to a small checkout counter.
Twenty-eight
percent of the children bought cigarettes, and 61 percent bought
alcohol. The children whose parents smoked were almost four
times more likely to buy cigarettes. The children whose parents
drank at least monthly were three times more likely to buy
alcohol.
Children who
watched adult-content movies were five times more likely to buy
alcohol, but the researchers did not find a statistically
significant link between movie-watching and choosing cigarettes.
The study
suggests that parents should be careful about the movies their
children watch, said Craig Anderson, who studies media violence
at Iowa State University. "Kids are basically little learning
machines. Whatever the content is in front of them, they're
going to pick it up," Anderson said.
The children
in the study were mostly white and their parents were mostly
college educated. Smoking rates were lower among the parents
than in the general population, but alcohol use was fairly high,
Dalton said. A random sample would have made the findings more
relevant to the general population, she said.
Researchers
have recognized for years that young children are aware of
cigarette advertising. A 1991 study found that 90 percent of
6-year-olds correctly matched the Joe Camel cartoon character
with cigarettes in a researcher-led matching game.
The value of
the new study is its emphasis on parents' behavior, said Dr.
Joseph DiFranza of the University of Massachusetts Medical
School.
"If parents
don't want their kids to be smoking they shouldn't be setting
the example," he said.
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